Exemplum: Figure of amplification using an example, brief or extended, real or fictitious, to illustrate a point; an example.


"All this stuff you've heard about America not wanting to fight, wanting to stay out of the war, is a lot of horse dung. Americans, traditionally, love to fight. All real Americans love the sting of battle. When you were kids, you all admired the champion marble shooter, the fastest runner, the big league ball players, the toughest boxers. Americans love a winner and will not tolerate a loser. Americans play to win all the time. Now, I wouldn't give a hoot in hell for a man who lost and laughed."

-- delivered by George C. Scott (from the movie Patton)

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"I've come to understand that a cultural war is raging across our land. For example, I marched for civil rights with Dr. King in 1963. But when I told an audience last year that white pride is just as valid as black pride or red pride or anyone else's pride, they called me a racist."

-- Charleton Heston, Winning the Cultural War

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"Scientists can do more, but we've got to give them the chance. And that means more funding for research. Right now, for example, about a quarter million Americans have a spinal chord injury."

-- Christopher Reeve, 1996 Democratic National Convention Address

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"There are other great lessons too. For example, there are hundreds of thousands of Americans that take part in this game annually, and yet it is completely uninhibited by either racial or social barriers."

-- Vince Lombardi

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"We have tried since the year nineteen hundred and thirty-five to educate our local unions to the acceptance of area-wide contracts, with membership as large as international unions have in the entire United States. As an example, we have 165,000 members in New York city; we have 147,000 in Chicago; we have 140,000 in Los Angeles."

-- Jimmy Hoffa, 1962 Address at Harvard University

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"Arachnids from all three groups possess various strengths which help them in their constant search for food. For example, The Delana spider, family Sparassidae, has the ability to jump to catch its prey."

-- from the movie Spider-Man

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Rhetorical Figures in Sound

Online Speech Bank

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American Rhetoric.
Created by Michael E. Eidenmuller.
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