American Rhetoric: Movie Speech
"Thank You For Smoking" (2005)
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Nick Naylor Pitches 'Smoking is Cool'
Naylor: In 1910 the U.S. was producing 10 billion cigarettes a year. By 1930 we were up to 123 billion. What happened in between? Three things: a world war, dieting, and movies.
'BR' Rohrabacher: Movies?
Naylor: 1927, talking pictures are born. Suddenly, directors need to give their actors something to do while they're talking. Cary Grant, Carole Lombard are lighting up. Betty Davis -- a chimney. And Bogart -- remember the first picture with him and Lauren Bacall?
'BR' Rohrabacher: Well...not specifically.
Naylor: Oh. She sort of shimmies in through the doorway.
And she catches 'em.
Greatest romance of the century. How'd it start? Lighting a cigarette. These days when someone smokes in the movies, they're either a psychopath or European. The message Hollywood needs to send out is "Smoking is cool." We need the cast of -- of Will and Grace smoking in their living room; Forest Gump puffing away between his box of chocolates; Hugh Grant earning back the love of Julia Roberts by buying her favorite brand -- her Virginia Slims.
Most of the actors smoke already.
If they start doing it on screen we can put the sex back into cigarettes.